Corona Extra® Gets in the Ring as Official Beer Sponsor of Mayweather vs. McGregor Fight
CHICAGO, Aug. 18, 2017 (GLOBE NEWSWIRE) -- Corona Extra® today proudly announced it has signed on as the Official Beer Sponsor of Mayweather vs. McGregor, a four-fight SHOWTIME PPV event taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas. A brand long-associated with the sport, fans tuning in to watch one of the most anticipated fights in boxing history will see Corona’s integration in and around the ring, prominently featured on the center of the mat, on the pay-per-view telecast and as part of the lead up during the official weigh-in.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/66c18e07-490d-4e77-9547-809c18392dfe
This once-in-a-lifetime event brings together the worlds of boxing and MMA and has captured the imagination of sports fans throughout the globe from the initial announcement to the world tour and now leading up to fight night.
“Corona Extra is thrilled to be a part of this historic match-up,” said John Alvarado, Vice President, Brand Marketing – Corona Extra. “We’re the No. 1 brand associated with boxing and our consumers have such a passion for the sport. We’ll be tuned in on the 26th with the rest of the world to catch all the action.”
As part of Corona’s on-going boxing efforts, earlier this month Corona released its fourth annual limited-edition boxing themed bottles featuring four boxing legends and two current boxers. The bottles are available in select markets through October 1 while supplies last. For more information about Corona, please visit www.coronausa.com, or visit the brand on its Facebook, Twitter and Instagram.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. 2016 was a record-breaking sales year for the brand.
Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE:STZ) and (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company's beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company's premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
MEDIA CONTACT: Sarah Messenger MULTIPLY PR Corona@wearemultip.ly
Released August 18, 2017
