SVEDKA Spiked Premium Seltzer™ Arrives on the Scene Just in Time to Put Some Spike in Your Summer
The delicious, cocktail-inspired premium malt beverage with only 100 calories is the summer drink you’ve been waiting for
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CHICAGO, June 20, 2018 (GLOBE NEWSWIRE) -- Summer has finally arrived and with it comes the first ready-to-drink, bold and bubbly seltzer from SVEDKA, the brand with the #1 imported vodka in America. SVEDKA Spiked Premium Seltzer is infused with deliciously refreshing blends of natural fruit and botanical flavors, with only 100 calories each. The new cocktail-inspired premium malt beverages are available in three flavors – Tangerine Hibiscus, Strawberry Elderflower and Cucumber Basil – and make the ultimate summer accessory.
“We are excited to bring the iconic SVEDKA brand to female consumers in a new and fun way that fits into her active lifestyle”, says Matt Escalante, Constellation Brands’ Senior Director of Brand Marketing. “SVEDKA Spiked Premium Seltzer offers a sophisticated twist on her go-to cocktail and its low in calories, carbs and sugar.”
With only 3.5g carbs, 3.5g sugar and 4.5% ABV, SVEDKA Spiked Premium Seltzer can easily join any party this summer. SVEDKA Spiked Premium Seltzer is available in 12 oz. slim can six-packs for the Strawberry Elderflower and Tangerine Hibiscus flavors. Twelve-pack variety packs will also include Cucumber Basil.
SVEDKA Spiked Premium Seltzer is currently available in select regions on the East Coast: Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.
To learn how to #SpikeYourSummer or to find a SVEDKA Spiked Premium Seltzer retailer near you, please visit our Facebook or Instagram page.
Product Quick Facts and Pricing
SVEDKA Spiked Premium Seltzer is a malt-based beverage. 12 oz. slim cans will be available in 6-pack form for $9.99 and 12-pack variety packs will be available at $16.99.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
MEDIA CONTACT:
Jamie Stein
312-741-2373
Jamie.Stein@cbrands.com
Leslie Fogel
312-312-9544
Leslie.Fogel@Zenogroup.com
Photos accompanying this announcement are available at:
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Released June 20, 2018
