EXHIBIT 10
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                          AMENDMENT NUMBER TWO TO THE
                            CANANDAIGUA BRANDS, INC.
                         LONG-TERM STOCK INCENTIVE PLAN


     This Amendment Number Two to the Canandaigua  Brands,  Inc. Long-Term Stock
Incentive Plan, as amended (the "Plan"), was approved pursuant to Section 19 of
the Plan by the Board of Directors of Canandaigua  Brands, Inc. (the "Company"),
acting in its capacity as the Committee under the Plan, and by the  stockholders
of the Company.  Capitalized  terms used herein which are not otherwise  defined
shall have the meanings ascribed to them in the Plan and Annex A thereto.

     The Plan is  hereby  amended  to  increase  the  number  of  shares  of the
Company's  Common  Stock with respect to which Awards may be made under the Plan
from four million  shares to seven million shares by amending the first sentence
of the  first  paragraph  of  Section 4 of the Plan to read in its  entirety  as
follows:

          The total number of shares of the Company's Common Stock available for
          Awards under the Plan in the aggregate  shall not exceed seven million
          shares.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of July 20, 1999.
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                                            CANANDAIGUA BRANDS, INC.

                                            By:  /s/ Richard Sands
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                                                 Richard Sands, President