EXHIBIT 99.4

                    INSTRUCTION TO REGISTERED HOLDER AND/OR
                     DTC PARTICIPANT FROM BENEFICIAL OWNER
                                       OF
               8 3/4% SERIES B SENIOR SUBORDINATED NOTES DUE 2003
                                       OF
                         CANANDAIGUA WINE COMPANY, INC.

                  TO REGISTERED HOLDER AND/OR DTC PARTICIPANT:

     The undersigned hereby acknowledges receipt of the prospectus dated
___________________, 199__ (the "Prospectus") of Canandaigua Wine Company, Inc.,
a Delaware corporation (the "Company"), and the accompanying Letter of
Transmittal (the "Letter of Transmittal"), that together constitute the
Company's offer (the "Exchange Offer") to exchange 8 3/4% Series C Senior
Subordinated Notes due 2003 (the "Exchange Notes") for any and all of its
outstanding 8 3/4% Series B Senior Subordinated Notes due 2003 (the "Old
Notes").  Capitalized terms used but not defined herein have the meanings
ascribed to them in the Prospectus.

     This will instruct you, the registered holder and/or DTC participant, as to
the action to be taken by you relating to the Exchange Offer with respect to the
Old Notes held by you for the account of the undersigned.

     The aggregate face amount of the Old Notes held by you for the account of
the undersigned is (fill in amount):

     $___________________________________________________.

     With respect to the Exchange Offer, the undersigned hereby instructs you
(check appropriate box):

     /___/ To TENDER the following Old Notes held by you for the account of the
     undersigned (insert principal amount of Old Notes to be tendered, (if any):

     $___________________________________________________.

     /___/ NOT to TENDER any Old Notes held by you for the account of the
     undersigned.

     If the undersigned instructs you to tender the Old Notes held by you for
the account of the undersigned, it is understood that you are authorized to
make, on behalf of the undersigned (and the undersigned, by its signature below,
hereby makes to you), the representations and warranties contained in the Letter
of Transmittal that are to be made with respect to the undersigned as a
beneficial owner, including but not limited to the representations, that (i) the
Exchange Notes acquired by the undersigned pursuant to the Exchange Offer are
being obtained in the ordinary course of business of the undersigned, (ii) the
undersigned has no arrangement or understanding with any person
 
to participate in a distribution of such Exchange Notes, (iii) the undersigned
is not engaged in and does not intend to engage in a distribution of such
Exchange Notes and (iv) the undersigned is not an "affiliate" of the Company
within the meaning of Rule 405 under the Securities Act of 1933, as amended (the
"Securities Act").  If the undersigned is a broker-dealer (whether or not it is
also an "affiliate") that will receive Exchange Notes for its account in
exchange for Old Notes, it represents that such Old Notes were acquired as a
result of market-making activities or other trading activities, and acknowledges
that it will deliver a prospectus meeting the requirements of the Securities Act
in connection with any resale of such Exchange Notes.  By acknowledging that it
will deliver, and by delivering, a prospectus meeting the requirements of the
Securities Act in connection with any resale of such Exchange Notes, the
undersigned is not deemed to admit that it is an "underwriter" within the
meaning of the Securities Act.

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                                   SIGN HERE

Name of beneficial owner(s):____________________________________________________

Signature(s):___________________________________________________________________

Name(s) (please print):_________________________________________________________

Address:________________________________________________________________________

________________________________________________________________________________


Telephone Number:_______________________________________________________________

Taxpayer identification or Social Security Number:

________________________________________________________________________________

________________________________________________________________________________

Date:___________________________________________________________________________



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